About Us
Finding Inspiration in Every Turn
GTRA LLC was founded with a clear mission: to promote public health and hygiene equity, especially in underserved and at-risk communities. Our commitment stems from personal experience and a deep understanding of the health disparities that continue to impact minority and low-income populations.
Through our flagship brand, Smartneat, we provide fast-acting, high-quality disinfecting solutions designed to reduce the spread of illness in everyday environments — from homes, offices, schools and senior homes to healthcare settings and community organizations.
By being a family run business, Benitra Smith is the Founder and CEO with the assistance of Gerald Smith as her COO. Our work is driven by compassion, innovation, and a responsibility to make cleanliness both accessible and safe for all. Every product we create — including our disinfecting wipes — is formulated to be skin-friendly, effective, and suitable for high-traffic use, without compromising safety or convenience.
At GTRA LLC, we don’t just sell cleaning products. We support healthier spaces and a more equitable future — one wipe at a time.
Our Story
Our journey started during the pandemic, when finding disinfecting wipes became a daily struggle. Supermarket shelves were empty, and online stores couldn’t keep up. Like many families, we felt the urgency — and the gap — in access to reliable hygiene products.
Motivated by that experience, we founded GTRA LLC to provide effective, accessible disinfecting solutions. Smartneat was born out of a commitment to protect communities, especially those most at risk, with high-quality wipes made for schools, homes, offices, and care facilities.
What began as a personal challenge became a mission for public health and hygiene equity.